by Daniel Ridd | Nov 11, 2020 | Craft Beer, Marketing
Local is very much in the spotlight right now. Most people recognise that many small businesses are at risk. There’s increased sentiment to support operations which are owned, operated and staffed by our family, friends and neighbours; people from our local community....
by Daniel Ridd | Jul 22, 2020 | Beer, Marketing
CUB’s latest ad for Great Northern, under their new campaign The Great Return, covers many familiar tropes of beer advertising; camping, four-wheel drives, fishing and of course, men. Real men. Great Northern Brewing Co | The Great Return My affinity for indie beer is...
by Daniel Ridd | Jun 21, 2020 | Craft Beer
2020 may very well go down as the year everyone wishes they could erase from the calendar. Bushfires, global pandemic and more recently, riots and violence on the streets of multiple US cities. US anti-racism protests in response to the death of another African...
by Daniel Ridd | May 7, 2020 | Craft Beer
The pandemic sweeping the globe has already had dire consequences for the economies of Australia, and of course, the world. The word ‘unprecedented’ feels like it’s been in every news broadcast and media article for the last three months. When I put the finishing...
by Daniel Ridd | Feb 14, 2020 | Craft Beer, Festival
The Ballarat Beer Festival began in 2012. While that doesn’t seem long ago, just consider that breweries such as Balter, Pirate Life, Bentspoke, Philter and Modus Operandi weren’t even around. Hazy beers were years away. Australian made wild ales and fruited...
